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  • Writer's pictureRuben Scott

Post Malone's Formula for Rapidly Growing His Fan Base

As an artist, you pour your heart and soul into your music, pouring over lyrics, melodies, and instrumentation. However, reaching a wider audience and creating a strong fan base require more than just excellent music. It's about leveraging multiple platforms, creating engaging content, and connecting with your listeners on a deeper level. Here, we'll discuss how you can emulate successful strategies employed by artists like Post Malone and Dua Lipa to grow your musical career.... ps Posty did all of these!

Music Videos: Not Just a Song, but a Story Music videos have been a game-changer for many artists. They provide a platform to tell a story visually that complements the music. They can be a powerful tool to enhance the audience's understanding of your music and increase its reach. A well-crafted music video like Post Malone's 'White Iverson' can captivate an audience, generate interest, and go viral! Ultimately it was this music video that sparked Post Malone's stardom!

  1. Narrative: The narrative of your video should be engaging and coherent with your song. It can either be a literal translation of your lyrics or a metaphorical representation of your song's concept.

  2. Quality: A high-quality, professionally shot video helps attract viewers and sets you apart from amateur productions.

  3. Uniqueness: Try to infuse uniqueness into your videos. It can be through a distinctive visual style, unusual locations, innovative cinematography, or creative animation.

Joining a Community: Growth Through Unity One of the most effective strategies for gaining attraction to your music is to become part of a community of artists. This not only allows for meaningful collaborations and networking but also fosters an environment where artists can grow together, learning from each other's successes and challenges.

  1. Shared Learning: Joining a community lets you tap into a wealth of shared knowledge and experiences. You can learn from others' strategies and mistakes, helping you navigate the music industry more effectively.

  2. Support System: The music industry can be challenging. Being part of a community provides a support system of individuals who understand your experiences, providing encouragement during tough times.

  3. Collaborative Opportunities: Communities often provide opportunities for collaborations, be it music, live shows, or promotional activities. These collaborations can expose you to a wider audience and bring diverse creative perspectives.

  4. Growth Partnerships: In an artist community, you can form growth partnerships. These partnerships, where artists help promote each other's work, can be instrumental in expanding your audience reach.

Joining a community of artists allows for collective growth, enhancing your chances of success in the music industry. As the saying goes, "If you want to go fast, go alone. If you want to go far, go together."

Film Content: Behind The Music Behind-the-scenes content can create a bond between you and your fans. It's the human touch that often turns casual listeners into loyal fans. Post Malone’s day-to-day life clips, recording sessions, and tour videos allow fans a peek into his life, making him more relatable.

  1. Studio Sessions: Share clips from your recording sessions. It can include snippets of upcoming songs, jam sessions, or even blunders. It shows the effort that goes into creating each song.

  2. Documentaries / Interviews: A short documentary about your musical journey can engage fans at a deeper level. It could focus on the challenges you've faced, your inspirations, or your aspirations.

  3. Tour Footages: Sharing tour footages or clips from live performances can help fans who couldn’t attend feel connected.

Marketing Your Music Video: Make Your Masterpiece Shine Creating a phenomenal music video is half the battle. The other half is getting it seen. It's here that strategic marketing plays an indispensable role. One cannot overlook the power of marketing, especially with examples like Post Malone's 'White Iverson' that grew exponentially in popularity after its promotion on YouTube.

  1. YouTube Promotion: Upload your music video on YouTube and take advantage of channels that already have an established audience. YouTube's global reach can help you connect with audiences all over the world. Make sure you optimize the video title, description, and tags with relevant keywords for better visibility.

  2. Social Media Promotion: Share the music video on your social media channels like Instagram, Facebook, Twitter, and TikTok. Encourage your followers to share it on their own pages.

  3. Music Blogs and Websites: Reach out to music blogs and websites that cater to your genre of music. Many of these platforms might be willing to feature your video, particularly if it's high quality and unique.

  4. Collaborations: Collaborate with other artists, influencers, or brands to cross-promote each other's work. This can help you tap into their audience and increase your video's reach.

  5. Paid Advertising: Take advantage of paid advertising on platforms like Spotify and YouTube. Targeted ads can help your video reach people outside of your existing audience.

  6. Premieres: Premiering your video can build anticipation among your audience and drive more views when it's released. You can host premieres on platforms like YouTube, Facebook, or even on your own website.

Remember, the success story of 'White Iverson' wasn't just about creating an engaging music video. It also involved strategic promotion, which helped it reach a larger audience and eventually got the attention of record labels. The same principle applies to your music videos. While creating a captivating video is crucial, without effective promotion, it may not reach its full potential and the audience it deserves. Your marketing efforts should be as creative, thoughtful, and well-executed as the video itself.

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